First things first, you need to do your research.
Take some time to look into the role you’re applying for and the company – and use this information to tailor your cover letter accordingly.
When writing a cover letter, you should find out:
Once you’ve found answers to these questions, you’ll be able to make it clear in your cover letter how your skills and abilities match up with what the employer is looking for.
Not only will doing research give you the knowledge you need to tailor your cover letter and CV to the style of the company, it also demonstrates that you’ve got a real interest in the specific role and company.