Cover letters should be addressed to the person dealing with the applications
Usually, this will be shown somewhere in the job advert – and if not, don’t be afraid to find out. Start by visiting the company’s website to track down the name of a relevant recipient, and if you have no luck there – there’s no harm in simply calling and asking.
Not only will you be able to address your letter accurately, you’ll also demonstrate your initiative and genuine interest in the role.
If you manage to find a name – address with ‘Dear Mr Smith/Dear Ms Jones’.
And if you don’t? ‘Dear Sir/Madam’ will suffice.