How to Structure a Cover Letter

Although there are no set rules on how your cover letter should be structured, making sure it flows well is vital if you want to impress recruiters.

Here’s a rough guideline on what to include when writing a cover letter:

Opening the letterWhy are you getting in touch?

The opening paragraph should be short and to the point, explaining why you’re getting in touch. It’s also useful to include where you found the ad i.e. as advertised on reed.co.uk. If someone referred you, mention their name in this section.

Example: I wish to apply for the role of IT Manager, currently being advertised on reed.co.uk. Please find enclosed my CV for your consideration.

Second paragraphWhy are you suitable for the job?

Briefly describe your professional and academic qualifications that are relevant to the role and ensure you refer to each of the skills listed in the job description.

Example: As you can see from my attached CV, I have over three years’ experience in the IT Industry, and I believe the knowledge and skills built up during this time make me the perfect candidate for the role.

Third paragraphWhat can you do for the company?

Now’s your opportunity to emphasise what you can do for the company. Outline your career goals (making it relevant to the position you’re applying for) and expand on pertinent points in your CV – including examples to back up your skills.

Example: In my current role as Senior Marketing Executive at Software Company X Ltd, I have been responsible for increasing incoming client enquiries for our B2B product lines by 156% in under 12 months, which helped the business increase its revenue by 55% year-on-year.

Fourth paragraphReiterate

Here’s where you reiterate your interest in the role and why you would be the right fit for the role. It’s also a good time to indicate you’d like to meet with the employer for an interview.

Example: 
I am confident that I can bring this level of success with me to your company and help IT Company LTD build upon their reputation as one the UK’s fastest-growing software houses. With my previous experience and expertise, I believe I can start actively contributing to the business as soon as possible.

Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.